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Head of Marketing (Full Time)

Cork, Ireland

Description

 

Job title: Head of Marketing

Reports to: Global Sales Director

Our rapidly expanding organisation is seeking a Head of Marketing to lead our Marketing function as Compliance & Risks takes its next step on our global expansion.  Having had a track record of growth averaging 20% year on year, we are seeking a leader to join our team to create and execute a marketing strategy that will move the growth needle to 30%.

Job Purpose: Lead the marketing function to support the company’s corporate objectives and growth strategy. Position us as the preferred global regulatory solutions provider within target industry sectors. Devise and implement strategies to successfully communicate our value proposition to key decision makers and influencers. Work on initiatives to strengthen existing client relations to leverage more sales opportunities. Drive client retention, loyalty & advocacy.


KRA 1: Leveraging Existing Clients & Generating New Clients

  • Partner with sales to grow existing client relationships to increase wallet share and evangelism through account based marketing, product focused campaigns, the C2P roadmap marketing rollout, referral campaigns and user training.

  • Deliver the funnel of high quality marketing qualified leads to the lead generation and sales teams across all channels and work with sales to ensure the funnel is constantly optimised to ensure opportunities are converted.

  • Drive all marketing best in class demand-generation practices that drive revenue growth on a global scale.

  • Grow brand awareness and trust across all channels deepening relationships with both new and existing contacts.

KRA 2: Business Intelligence

  • Work with our business intelligence analyst to refine and communicate a clear understanding of the overall market we operate in and agree our definition of where we fit in the bigger Governance Risk and Compliance industry sector. Gain a deep understanding of the segment we are in and how this defines our bigger corporate strategy.

  • Understand our current market penetration in key sectors and to size future growth. To support business planning for new verticals.

  • Lead and support the development and ongoing tracking of marketing KPIs to illustrate marketing’s return on investment, and specifically its impact on new business development and growth of existing client wallet share.

  • Collate, analyse and share competitor intel to support corporate strategy and support sales opportunities.


KRA 3: Content Marketing

  • Develop a comprehensive content marketing strategy to communicate our value proposition and drive profitable action by creating and implementing a comprehensive editorial calendar covering news, webinars, white papers, eBooks, case studies, website content, newsletter, infographics and videos, and the promotion of these via digital marketing.

  • Ensure content is produced to support the full sales cycle from initial lead, to closed won and repeat business.

  • Measure the success of the various activities and report monthly.


KRA 4: Thought Leadership

  • Develop and support a thought leadership program to drive brand differentiation and support sales objectives in key sectors including the management of a speaking calendar and analyst programme, and the company blog, as well as supporting the development of internal subject matter experts (SMEs).


KRA 5: Vertical and Outbound Marketing

  • Support corporate objectives within key industry sectors through initiatives such as sector specific trade shows and conferences, as well as the development of case studies and entering awards to further enhance our credentials.


KRA 6: People Management and Leadership

  • Motivate and lead the marketing team and operations focussing on success and business objectives.

  • Influence the business from a marketing perspective to do the right thing to grow our market share.

  • Act as the senior demand generation expert at the company creating best practice processes and innovating to take the company to new heights.

  • Manage internal communications across a disparate workforce.

Demonstration of Values

All employees should continually promote legacy of Company Culture through demonstrating its values –

  1. Trust
  2. Respect
  3. Winning Together
  4. Innovation

Prior Experience and Qualifications

Educated to degree level, in a marketing or business field.

10+ years of well rounded B2B marketing & communication experience.

Previous experience in leading a Marketing function in Technology, in a SaaS solution (3+ years) with digital marketing and global lead generation.

Strong emphasis on new customer acquisition, measurement and analytics.

Clear communicator with ability to drive strategy and link success back to tangible KPI metrics

Experience working with CRM and marketing automation systems like HubSpot, as well as Google Analytics and WordPress.

Proven track record of driving the overall success of a marketing organisation using Sector based and Account Based models

Ability to build strong relationships at all levels of the company and the ability to build strategic partnerships and work closely with sales.

Track record of supporting Sales Organisations in the “Challenge Sale”.

Ability to take a complex proposition and simplify.

Appreciate and support the need for supporting collateral (from elevator pitch through ROI and proposal).

Behavioural Competencies

Competency

Definitions

Communication




Excellent writer and communicator with the ability to align that communication with the larger company tone

Write clean, concise, well-polished copy

Attention to detail both for line editing copy and consistency in style and tone across our content

Edit content produced by your teammates prior to publishing

Management

Ability to manage cross-functional teams to achieve corporate objectives

Motivation

Highly self-motivated with a desire to make a difference

Proactive approach to initiate and fulfil projects

Organisation

Excellent organisational skills to work independently, as well as part of a team

Ability to work on multiple projects at once

Analytical

Ability to use both data and intuition to inform decisions and resolve challenges

Team player

Ability to work in a multi-disciplinary environment where various functions need to help each other to solve problems

Vision

Ability to view our offerings from a client’s perspective and focus on serving their needs

Strong understanding of the big picture and ability to see where you can help and how to break it down into achievable tactics

Service Oriented




Desire to make a difference

Attention to detail

Listener

Relationship building

Professional

 

About us

Compliance and Risks helps manufacturers, retailers and their supply chain partners monitor and manage requirements, regulations and standards for a cleaner, safer and better world.

We create business advantage for clients by providing reliable legislative information, insights and actions through C2P, our knowledge management software platform, consulting, market access, managed services and other solutions.

The company is recognized as the end to end global regulatory solutions provider across the technology, consumer goods and retail, industrial goods and life sciences sectors.

Headquartered in Cork, Ireland, we also have offices in Brussels, California, London and New York.

In the beginning

When Damien McGovern, an Irish Barrister, was working with Deloitte in Brussels, he was overwhelmed by the amount of EU official journals being delivered daily to his desk.

Realizing that there must be another option, he conceived a more efficient way to assess the risks and opportunities in proposed legislation. Damien’s experience with legal, regulatory, and compliance issues, and an understanding of the problems for his customers of not having suitable tools for a difficult job, gave rise to our knowledge management platform, C2P and the establishment of Compliance & Risks in 2002.