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Campaign Marketing Specialist (Full Time)

Ireland , Ireland

Description

About us

Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance.

The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu.

Purpose

In this role, you’ll have the chance to help define, develop and optimize scalable global demand generation programs that drive pipeline for the Compliance & Risks sales team.

Your core focus will be to fuel demand for our business by designing and building multi-touch programs that engage, educate and inspire prospects and partners to select Compliance & Risks as their Partner of choice for product compliance.

This is a role that combines both creative, data analytics and channel optimisation to create a strong funnel of leads enabling our growth.

Responsibilities 

  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
  • Build demand programs aligned to this journey to help enable the sales process
  • Plan, execute, monitor and measure marketing campaigns and their success
  • Brief and oversee the work of internal and external stakeholders, such as designers, developers, advertising, SEO, Mkt Ops who will deliver much of the campaign activity.
  • Write, edit and proof-read copy for promotional materials within marketing campaigns.
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
  • Devise a campaign timeline and schedule
  • Create integrated global demand generation plan in partnership with Sales and Marketing taking into account all marketing channels and relevant markets estimating reach and MQLs from all activity
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • By understanding which channels provide the best leads for the business you will be a strategic advisor to Sales and Senior Management in helping direct budget to invest in our growth
  • Take the lead on pilot projects that test new marketing approaches and use advanced analytics to increase ROI to then optimise and roll out globally
  • Partner Sales to understand our ideal target client profile

Skills & Competencies

  • 2-5 years of experience in B2B marketing, 2 of which must be in a similar role, e.g. email campaigns, work with industry associations to run webinars, running targeted events,  account based marketing activity
  • Marketing / Business / Psychology or related degree
  • Experience with Hubspot/Salesforce essential and marketing tools like Canva
  • You are a doer, energetic and creative problem solver. 
  • Result oriented where you use and analyse data.
  • Strong project Management / organisational skills
  • Client focused, understanding everything from their perspective in order to create campaigns that cut through and impact revenue

The Perks

  • A competitive salary, sales incentive plan, health insurance, pension and more
  • An exciting and versatile job with career development opportunities and progression
  • The opportunity to work with talented and diverse team in an inclusive work environment
  • A learning culture where continued learning & development is supported and encouraged
  • Remote working options and a flexible environment that promotes wellness and work life balance

Our Values

Our values foster connection and trust between employees as we strive to exceed client expectations. Our values are: 1. Trust, 2. Respect, 3. Winning Together and 4. Innovation

                                                              Compliance and Risks is an equal opportunities employer

Salary

DOE (Depends on Experience)

About us

Compliance and Risks helps manufacturers, retailers and their supply chain partners monitor and manage requirements, regulations and standards for a cleaner, safer and better world.

We create business advantage for clients by providing reliable legislative information, insights and actions through C2P, our knowledge management software platform, consulting, market access, managed services and other solutions.

The company is recognized as the end to end global regulatory solutions provider across the technology, consumer goods and retail, industrial goods and life sciences sectors.

Headquartered in Cork, Ireland, we also have offices in Brussels, California, London and New York.

In the beginning

When Damien McGovern, an Irish Barrister, was working with Deloitte in Brussels, he was overwhelmed by the amount of EU official journals being delivered daily to his desk.

Realizing that there must be another option, he conceived a more efficient way to assess the risks and opportunities in proposed legislation. Damien’s experience with legal, regulatory, and compliance issues, and an understanding of the problems for his customers of not having suitable tools for a difficult job, gave rise to our knowledge management platform, C2P and the establishment of Compliance & Risks in 2002.